Episode Summary: 

In this episode, the boys sit down with the South Avenue family to discuss the beauty of creating a brand centered around having a good time, promoting quality products, and making entrepreneurship a good time! 

 

Tune in to learn how the South Avenue brand has quickly become one of Australia’s premier seltzer brands! 

 

To get your hand on one of their tasty beverages, visit the link below: 

 

South Avenue: https://southave.com.au/

 

Episode Timestamp: 

0:00 to 0:45: Podcast Intro

1:00 to 6:30: Starting South Avenue, Inspiration For The Business 

6:30 to 9:45 : Building A Culture, Building An Organic Following 

9:45 to 15:15: Phyba’s Core Values, Responsibility, Disrupting The Market

15:15 to 21:00: Building A Brand Vs. Product, Product Pipelines 

21:00 to 24:45: Considerations for Entrepreneurship

24:45 to 32:15: Electrolytes, Acute Phase Response, Potential Collaborations 

32:15 to 37:00: Alcohol’s Effect on Gut, Bile Flow, Inflammation 

37:00 to 41:00: South Avenue’s Ethos 

41:00 to 42:30: Podcast Outro

 

Guest Bio: 

Matt Legge: Matt Legge is a world-class naturopath and formulation expert. He brings more than 20 years of clinical experience as a Naturopath, Medical Herbalist, and nutritional medicine and food therapist to his work with Phyba. Matt has served as the Director of Innovation for ATP Science, responsible for developing new product formulations, new ingredients and further advancing the science and education behind natural health and wellness systems. He is also an expert in performance management for elite athletes and everyday athletes.

 

James Newbury: James Newbury is world-class athlete and entrepreneur. James’ extensive experience as a 4X Crossfit Games Athlete,  former semi professional rugby player for the Queensland and Sydney Rugby Leagues, and life-long fitness enthusiast have brought him here to lead a plant-based revolution in the field of health and performance… as the founder of Phyba! 

 

South Avenue: The team at South Avenue has created something for everyone. After much blood, sweat and endless taste testing, they stumbled our way upon what we think is the best tasting beverage to exist with no corners cut of course. They are just a small team from the South of Australia that have learnt life’s too short not to enjoy it. They’re all about living to the fullest, so they set out to create a beverage that not only is lighter on the body but also actually tastes amazing! 

 

Key Definitions: 

Butyrate: 
Butyrate is a short-chain fatty acid produced at high concentrations in the colon, via microbiota-mediated metabolism of dietary fiber. It is the main energy source of colonocytes, which oxidize butyrate to acetyl-CoA. 

 

Acute Phase Response: 
The acute phase response (APR) is a prominent systemic reaction of the organism to local or systemic disturbances in its homeostasis caused by infection, tissue injury, trauma or surgery, neoplastic growth or immunological disorders. 

 

Electrolytes: 
Electrolytes are essential for basic life functioning, such as maintaining electrical neutrality in cells and generating and conducting action potentials in the nerves and muscles. Significant electrolytes include sodium, potassium, chloride, magnesium, calcium, phosphate, and bicarbonates.

At Phyba, we're on a mission to help people achieve peak performance and optimal results through the power of plants. We're dedicated to providing pure, high-quality supplements made from real-food, plant-based ingredients, without harmful additives or artificial fillers. We believe that by harnessing the power of plants, we can unlock human potential and help individuals achieve their goals naturally. Our goal is to inspire and educate individuals on the benefits of a holistic lifestyle that prioritises self-care, nourishment, and sustainability.