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Athletic Performance Products

Holistically developed and tested by CrossFit Games Team World Champion - James Newbury

    Super Browns™️ : Athletic Multi-Vitamin and Stress Formula

    Super Browns™ is the crown jewel of micronutrient diversity and antioxidant potential in the performance range product line. 

    Cranberry
    Rich in proanthocyanidins, powerful antioxidants that combat oxidative stress. May reduce exercise-induced inflammation and support urinary tract health, which can be crucial for endurance athletes.
    Pomegranate
    Contains punicalagins, which are metabolised into urolithins, activating mitophagy (removal of damaged mitochondria). May improve cellular energy production and reduce oxidative stress, potentially enhancing endurance and recovery.
    Noni Fruit
    Noni juice contains a variety of beneficial compounds, including vitamins, minerals, and antioxidants. One of the primary compounds in noni juice is proxeronine, a precursor to xeronine, a molecule that plays a key role in cellular function and energy production. By providing the body with proxeronine, noni juice can support optimal cellular function and help enhance endurance.
    Beetroot
    High in nitrates, which are converted to nitric oxide in the body. Enhances blood flow and oxygen delivery to muscles, potentially improving endurance and high-intensity exercise performance by up to 3%.
    Green Tea
    Contains caffeine and L-theanine, which work synergistically to improve cognitive function. Supports mental clarity and focus, crucial for athletes who need to make split-second decisions.
    Ashwaghanda
    An adaptogen that modulates the body's stress response systems. Helps the body manage stress more effectively, supporting faster recovery and reducing the risk of overtraining.
    Maca Root
    Rich in flavonoids and contains unique compounds called macamides and macaenes. May enhance energy and stamina, helping athletes power through tough training sessions or competitions.

      Yeet Perfect: Hybrid Energy Formula

      Yeet Perfect is the epitome of non-stim pre-workout supplements that  harnesses the power of a potent blend of cutting-edge ingredients, meticulously designed to support athletic performance through unparalleled stamina, endurance, and mental clarity.

      Shisandra Berry
      Contains lignans that may modulate neurotransmitter levels, particularly dopamine and serotonin, enhancing mood and cognitive function. May improve reaction time and concentration, crucial for high-intensity or technical sports.
      Pomegranate
      Punicalagins are metabolised into urolithins, which can activate mitophagy (removal of damaged mitochondria), potentially improving cellular energy production. Enhances nitric oxide production, leading to vasodilation and improved blood flow. This may result in better oxygen and nutrient delivery to muscles during exercise, potentially improving performance and reducing fatigue.
      L-Citrulline Malate
      Increased arginine levels lead to enhanced nitric oxide production, improving blood flow and oxygen delivery to muscles. This may result in reduced fatigue and improved endurance. The malate component enters the Krebs cycle, potentially enhancing energy production.
      Black Cherry Juice
      Rich in anthocyanins and other polyphenols that have anti-inflammatory and antioxidant effects. May reduce oxidative stress and inflammation caused by intense exercise, potentially speeding up recovery and reducing muscle soreness. Some studies suggest it may improve sleep quality, which is crucial for recovery.
      Tributyrin
      A product of butyric acid, tributyrin is more efficiently absorbed in the gut. Supports gut health by promoting the growth of beneficial bacteria and maintaining the integrity of the gut lining. A healthy gut microbiome is increasingly linked to improved athletic performance through various pathways, including enhanced nutrient absorption and modulation of the body's inflammatory responses.
      Vitamin B2
      Act as coenzymes in numerous metabolic processes, particularly in energy production pathways. Crucial for cellular energy production. It's a precursor for FAD (Flavin Adenine Dinucleotide), a key component in the electron transport chain in mitochondria.
      Vitamin B3
      Precursor to NAD+ (Nicotinamide Adenine Dinucleotide), essential for energy metabolism and cellular repair processes. Niacin may also improve blood flow by causing temporary vasodilation.

        Phlora Phuel: Gut Healing Tonic

        Phlora Phuel is a gut tonic that combines our Gut Matrix with Baobab fruit fibre to supercharge your microbiome, supporting overall health and potentially enhancing athletic performance.

        Baobab Fruit Powder
        Baobab fruit powder is a nutritious and versatile ingredient that has been used for centuries in traditional medicine. Scientific research has confirmed many of its health benefits, particularly for the gut. Adding Baobab fruit powder to your diet can help to improve digestive health, boost energy levels, and support overall health and wellbeing.
        Aloe Vera
        Aloe vera glucomannan is a prebiotic fibre that has numerous health benefits for the gut microbiome. It promotes the growth of beneficial bacteria, reduces inflammation, and improves gut barrier function. Aloe vera has a long history of use for digestive health, and modern research has provided evidence to support its use in promoting gut health and overall wellbeing.
        L. Rhamnosus
        L. rhamnosus is a beneficial bacteria that can help support gut health, immune function, and potentially other aspects of health. Incorporating probiotic supplements or fermented foods that contain L. rhamnosus into your diet can be a simple and effective way to support your overall well-being.
        B. Lactis
        B. lactis is a highly beneficial strain of bacteria that can promote gut health in many ways. Whether you're looking to improve digestion, boost your immune system, or support healthy bowel movements, B. lactis is an excellent choice for anyone looking to improve their gut health.
        Lactobacillus plantarum
        Lactobacillus plantarum is a beneficial bacteria with many health benefits for the gut microbiome. It can help to maintain a healthy balance of bacteria, reduce inflammation, improve immune function, and prevent diarrhea.

        James Newbury In Action